Social media can be a powerful tool, which can be harnessed to extend the reach of your business to potential customers. Making sure that your social media messages reflect and support your businesses vision is paramount.
2.8 billion people were using social media by the end of 2016, that’s 21% up from 2015 – It’s too important to leave to chance!
There are a number of ways to reach your potential customers and each one will create a certain type of engagement. Whether creating enticing messaging with accompanying imagery or video, informative blog posts or carefully targeted ad campaigns, Project 64 can assist your business’ social media presence to make sure that your message is delivered directly to your target audience.
Depending on your message and the potential consumers you are trying to attract, it is important to target the correct social channel so you can maximise your return. For example, Facebook is primarily a private social platform, which is great if you are aiming to attract business from individuals. With social channels such as LinkedIn and Twitter, these have a variety of both private and business accounts, which are readily accessible to target your message. Half of LinkedIn users say that they are more likely to buy from a company that they engage with on LinkedIn. Twitter users are three times as likely as Facebook users to follow a brand with 49% of monthly twitter users following brands.
Project 64 can help you identify which channels would be the right fit for your business and the message you are trying to convey.
Planning how, when and where you are going to reach your potential customers is very important. You could have the perfect message that could have the ability to entice many people, but if it is shown at the wrong time or in the wrong medium, your message will simply be lost. At Project 64 we develop your social strategy based on your brand, your target audience and the type of message you are aiming to convey, making sure your messages get seen at the right time.
Engaging with your audience is a key part of creating a successful social media strategy. Whether this is through interacting with your audience or providing content that is interesting and informative. We can help you make sure that going forward, you are communicating to your audience in the right way.
At Project 64, we are able to use analytic tools to show how your message has engaged with your target audience and how well your message has delivered on its specific goal.
This information is a key element to a successful long-term social strategy as future campaigns will be able to be designed around the positive results previously received.
If you would like a cost effective way to communicate with your clients then give us a call on 01622 623790, we would love to hear from you. As an agency, we pride ourselves on our commitment to quality and our promise to deliver on time.