Southern Housing Group


Southern Housing Group annual review covers

Project detail

Strategic vision is essential for any successful business and those who truly integrate their vision throughout their branding, digital and marketing communications are those who keep ahead of the competition.

One key supporting feature is to create a compelling value proposition both on and offline which is consistent in its roll out and regularly reviewed. This can be difficult especially if there is a requirement to adhere to strict corporate guidelines. However, this should not restrict creativity and amazing results can still be achieved whilst still working within the guidelines.

We worked carefully within their guidelines whilst pushing the creative boundaries, producing a look that is attractive, engaging and approachable. We then integrated our creativity throughout the business working on a wide variety of projects for their communications department including their corporate and residents publications, both online and offline, as well as posters and van livery. Further to this, we have now designed and written new corporate guidelines for the group and are proud to remain their main agency partner.

Bee Keeper attending Bees

Southern Housing Group is one of southern England’s largest housing associations providing homes for more than 67,000 people. They are passionate about their role within the diverse communities in which they work. They approached us as they wanted to reflect this passion throughout their communications.

Southern Housing Group Financial Review Spreads SHG infographics view on annual report inside spread
Tree graphic with Blue foil

We have used Project 64 for a range of materials from basic leaflets and posters to our quarterly residents’ magazine and large documents like our annual reports. They show creativity and imagination in their approach to all of our projects and maintain a close working relationship with us through their account management.

Georgia Jerram, Head of Communications
Blue annual review cover showing info graphics and silver foiled lettering
White and Blue annual review covers showing various print finishes Orange spread of annual review in middle of other spreads SHG Infographics from inside Annual Report inside spread Southern Housing Mauve and green annual review spreads
SHG Environmental Sustainability Strategy
SHG Corporate Strategy in frame against a wall
Southern Housing Group annaul report showing on desktop SHG Open Door microsite viewed on the iPad SHG Our Year annual review on mobile

Do you have a project to discuss?

If you would like us to work with you to ensure that your vision is clearly reflected throughout your business, both on and offline then we would love to hear from you. We are committed to producing outstanding work even when there are strict guidelines in place, making your investment reap rewards.