It is imperative that a school’s identity truly reflects their core values and the learning environment that is offered. It needs to be right for the staff, children and parents. It also needs to be carried through at each stage from the prospectus through to the website and everything inbetween. Each touchpoint sends out a message about the school and therefore needs to be right.
We work closely with schools to create unique brands that reflect their values, history and excellence. In essence, we bring brands in line with outstanding reputations and take them into the future.
From our initial meeting it was clear that the school is wholly committed to their powerful principles, purpose and philosophy. This became the inspiration for their new strapline of Respect, Aspire, Achieve. We recreated and modernised their logo injecting a fresh new look whilst maintaining their sense of longevity and solid foundations. We took our inspiration from the essence of the school itself as well as encompassing meaningful heraldry.
The new branding was integrated throughout the whole school including a beautiful new prospectus with stunning photography and a compelling message. The brand was substantiated further with new stationery, signage and a bright new, user friendly website appealing to all stakeholders with a featured secure login area for Parents, Students, Staff and Governors.
It was a lovely project to work on and the difference that each and every element has made is clearly evident.
Cranbrook School is the only grammar school in the country that is 13+, coeducational and caters for both day and boarding students. With changes in school budgets and their 500 year anniversary fast approaching, they recognised the need to have a cohesive brand not only to emphasise their rich heritage, but also to stay ahead of their competition.
Sarah Cogswell - Development Manager“
We have found the team at Project 64 a pleasure to work with and have been impressed with the speed, understanding and delivery of our new school branding project. The results already speak for themselves and we are looking forward to the next phase with eager anticipation.
If you would like us to transform the image of your school into something that stands out from the crowd and delivers a coherent message then please give us a call on 01622 623790.